[pic] MARKETING The gentlemans gentlemans gentlemans Cheapest Car Tata Nano medical exam prognosis Name: LE TRAN DANG NGOC NCC Candidate Number: interrogation Cycle: March 2010 TABBLE OF CONTENTS circumstances part 1: thrift PRICING STRATEGY OF TATA NANO3 ingress4 The set system and why it is chosen4 Positives of preservation system6 Negatives of economy dodging7 voice 2: PRICING STRATEGY OF THE NANO IN atomic number 638 Introduction9 wherefore Tata should choose the acumen strategy9 Advantages of shrewdness strategy10 The pricing strategy matrix12 Where Tata should occasion this strategy in Europe13 department 3: DRAWBACKS AND REPERCUSSIONS OF CHARGING LOW damage15 SECTION 4: THE LAUNCH OF TATA NANO IN EUROPE AND THE USA18 grocery analysis19 Product analysis23 Conclusion24 How Tata should modify the Nano25 REFERENCES26 SECTION 1: frugality PRICING STRATEGY OF TATA NANO Introduction: Tata radical is the largest private somatic group in India and has been accepted as nonpareil of the well-nigh respected companies in the world. With a string of company grades spanning any conceivable market, Tatas go away division has become a reputable leader in commercial message vehicles segment. In January 2008, Tata Motors unveiled its Peoples Car, the urban dissipated mover - Tata Nano, which India and the world bugger off been looking forward to. The Nano brings the rest and safety of a simple machine within the reach of thousands of families, because it is a super-low cost introduction to a class of Indian consumers who cannot generate a railcar for 5,000 U.S dollars the terminal price at that time. Thus, it is called the one lakh car which averages 100,000 rupees or approximately £1,500. The car is evaluate to boost the Indian...If you deficiency to get a full essay, do it on our website: Ordercustompaper.com
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