Backyard Bbq - Spss Exercise

Backyard BBQ Marketing look Group Project 1.0 Table of suffice: 2.0 Overview 3.0 Research Methodology 4.0 Question 1 4.1 Most classic Factors 4.2 guest characteristics and profile 4.3 Competitive Analysis 4.4 Customer carriage 5.0 Question 2 6.0 Question 3 2.0 Overview: Backyard BBQ (BYBBQ) is a steady sustenance eating house chain that has a disposition for selling high tincture prodigal food and specialises in Aussie-styled burgers, fish and BBQ chicken with salads and chips as a side dish. BYBBQ is looking for to expand their operations in Australia. One of the key drivers pot the heed decision to make out enquiry into the chess opening of expansion is the latest information provided by the Australian post of Statistics (ABS) on average household phthisis on tumultuous foods. Additionally, the internal secondary research entropy collected by Backyard BYBBQ senior management has identified cardinal key the mes for affair expansion: convenience and quality of food. BYBBQ management are interested with the potential trend towards health food and the unhealthy marker surrounding the high saturated plenteous content of ready food. Even against the backdrop of a sensed negative percept of fast food, the Australian fast-food market is worth $8.

8 billion. In addition, the ABS information reveals the average household expenditure on fast foods and meals out is considerably high compared to other food subsisting in categories. 3.0 Research Methodology: Our research agency, Endmarket P/L has been approached to pioneer market research. The agreed research! methodology is a soft research, randomly selecting respondents (300 people) to answer a face-to-face survey, pull to pissher data in relation to consumer fast food attitudes. The research took mark at shopping malls and fast food outlets in the Sydney CBD everywhere a seven-day period. With the data collected, Endmarket P/L presents this herald to BYBBQ senior management to provide insight and...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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