Tuesday, February 4, 2014

Evolution of Sports Apparel

Marketing Evolution of Sports Apparel Sports apparel can be defined as clothing that is suitable for gymnastic activities. Conventionally, athletic clothing was typically a male purchase. This is owed to the fact that the traditional culture did non expect women to take part in feature activities. A womans place was at dwelling house victorious care of the household. With time, this notion was done away with as women became enlightened and womens sports became one of the most notable forces in the mixer evolution. They began to take part in sporting activities, which lead to win over magnitude purchase of sports apparel by both sexes. This paper pull up stakes adjudicate the evolution of athletic apparel, the relevant cultural changes contribute to the evolution, and how the merchandising of sports apparel has changed over the years.. Organized womens sports started during the victorian term, betwixt 1840 and 1901. This period was marke d by higher educational opportunities for women and a rise in the number of women in the workforce. Moreover, some(prenominal) began gaining access to advances in technology. This implies that they took part in the modernization process. The change had a massive impact on participation in different sports. However, constraints of womens behavior, physiology and social expectations inhibited their participation in sports. This meant that only a few of them chose to take part in sports and hence rarely purchased sports clothing. Men on the other book had limited cultural constraints and limitations, meaning that they actively participated in sports and ofttimes purchased sports apparel (Gems & Borish, 2008). In the nineteenth century, athletic clothing was cognise to be a product line that aimed at laughable and small markets, in particular males. The few women who took part in sports had some form of particular clothing that was made in consistency to cultural sp ecifications. This era was characterized by ! clear distinctions between fashion and performance, style...If you want to rag a full essay, order it on our website: OrderCustomPaper.com

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