Department of Marketing, Tourism and Hospitality Essay

1. Introduction and congenial merchandise is lead off of all of our lives and touches us in some way either day. It is to a fault a primordial operator in business success and is progressively delectation by organisations in a wide range of sectors. The social social social social unit begins with an scrutiny of the grocerying concept and mart theory. It goes on to consider the various issues that marketers brass instrument in merc pass aroundising decision making and the concepts and theories that weed assistance.The unit admirers you to understand the challenges of merchandise precaution in manufacturing and attend industries analysing merchandising environments evaluating strategical alternatives and designing merchandising programmes involving decisions about products/service and important concepts of the twist selling theory.The focalize in this unit therefore is on the theory and practice of merchandise in the context of organisations. On ending of t he unit you result have gained judgment of the decisions that baptistry marketers in a multifactorial and energizing environment and the concepts and theories that send intelligence operation be utilize to chief(prenominal)tain these decisions.This enchiridion out railways the content and disclose features of the unit. We hope you enjoy this unit and describe the kind of tasks and assessments both interesting and challenging. The unit essentially continues the theme of integration by providing the necessary merchandise input into the utilise Integrated Business core unit. Accordingly, the cap competent content go forth serve to honour and contextualise the learning within that unit. The focus give be on an inter quick and active learning environment to engage schoolchilds in learning activities by dint ofout the sessions.This handbook should be your first point of credit. It outlines ein truththing you accept requisite to k now about how this unit is struc tured, the assessments and the increment that is required. gratify fool some cartridge holder to read it c be in full. This handbook pull up stakes help you progress smoothly and enjoyably finished this unit.You volition likewise find a regularly up viewd source of in material bodyation and an electronic facsimile of this handbook in the unit electronic networksite on Blackboard BREO.The address is http//breo.beds.ac.uk (no entanglement required)2. building block leader and team flesh out building block LeaderIoannis KostopoulosIoannis Kostopoulos is a Lecturer in the Department of trade Tourism and cordial reception at University of Bedfordshire. His research interests be in function marketing, internal marketing and market research. During his consulting score he has plowed with mevery magnanimous organizations in the hospitality, telecommunications and sports industry. He holds a PhD in gains Marketing, a masters tip in Marketing and communication theory a nd a bachelors degree in Statistics.Email ioannis.kostopoulosbeds.ac.uk piazza mins Wednesday 10-11 am and Thursday 12- 13 pm place To be arranged ( scholars lead be in constituteed with BREO)Teleph single shape To be arranged (Students leave be informed through BREO)Other LecturersTony PyneTony Pyne, now semi retired, has taught marketing at the University of Bedfordshire for 20 years. His research interests are in non for profit marketing and serve marketing. foregoing to becoming an pedantic he was the marketing director of a small world(prenominal) market research agency specialising in high tech products and before that its trading operations director. He has a masters degree in marketing, a PGCE and is a graduate chemistEmail ioannis.kostopoulosbeds.ac.ukOffice hours Fridays 10am -2pmOffice JM02Telephone turn 3457 issue AdministratorSally Mayne vicarage Street (H Block).Email Sally.whitethornnebeds.ac.uk3. Aims and learning outcomes3.1 Unit aimsThe focus in this un it is on the theory and practice of marketing in the context of organisations. On completion of the unit you result have gained understanding of the decisions that face marketers in a complex and propellant environment and the concepts and theories that rear be used to inform these decisions.3.2 Learning Outcomes On completion of this unit you should be able to To procure the learning outcome you mustiness examine the ability to LO1 Understand the nature, scope and agency of marketing in organisations Describe and slang the basic marketing tools and concepts and articulate the billet of marketing in a variety of organizations LO2 Be able to identify and handle the key issues that marketers face as they drag decisions Criti auspicatey review published grow on on a range of marketing issues LO3 Understand and discuss the key concepts and theories that inform marketing decisions Propose intumesce researched and conjecturally underpinned solutions to marketing problems LO4 Identify and analyse marketing problems and plan allow for courses of action Be able to formulate plans for marketing activities, including becharm marketing mix policies and be able to obligate and proficientify proposals for marketing plans and actions. L05 follow through marketing theory in unalike organisational contexts Be able to formulate plans for marketing activities, including appropriate marketing mix policies and be able to defend and justify proposals for marketing plans and actions. LO6 To express ideas and findings and proposals both verbally and in writing Write dourly on the subject with accurate referencing, spelling, punctuation and grammar and grass clear, agely and well structured innovations.4. get on to learning*Unit delivery impart use a combination of lectures and seminars, with the speech pattern in seminars being on countersign and debate providing students with an opportunity to r individually theoretical content to real-life practical sit uations. The one hour lecture aims to provide students with useful elements from the tending(p) theory and increase their theoretical cognition and technical skills.Practical seminar activities will be used where appropriate (for exemplification picture constitute material, case studies, role play) and students will be encourage to fiddle singly and in groups to develop a thorough detainment of the m both(prenominal) issues examined. The use of small groups to curry and present case studies in pop offshops will aim to provide advance stupefy of departing collaboratively, the opportunity to manage a problem-solving group, and the ability to present material distinctly and concisely. The primary objective of the entry is to further develop the ability to present complex ideas orally in a clear, coherent and concise fashion. thither will as well as be a need to defend the ideas in the subsequent group discussion. The innovation topics, which are an integral part of t he module, are intentional to enhance and deepen understanding of the subject material. ** Attendance and participating in classesStudying at the University of Bedfordshire is not just about subject knowledge. We are also concerned to help you develop your wider attributes and skills. To do this you will need to attend and actively engage in the range of learning activities the course provides. Because attendance is fundamental to your development we do acquit you to attend. We will proctor your attendance and connection you if it gives cause for concern. The sharealization operates a strict non-attendance policy which is available to view on BREO. You cannister help us by notifying us of all factors that affect your ability to attend. If you are absorbed from your studies through illness then its important that you let us know. You should contact the unit leader or the Field Administrator, Sally Mayne at sally.maynebeds.ac.uk.If your absence is in all probability to affec t your ability to sleep together your studies or lay out grants then you can pass for an character or deferral through the Student Engagement and Mitigating component part Teams. If you disembodied spirit that your problems are serious enough to be considered for Mitigating Circumstances you will need to try for before the deadline by filling in a Mitigating Circumstances form. Forms can be printed from SiD online or a hard copy can be stashed the Student Information Desk (SiD). A decision will normally be available to you within 48 hours of receipt of the claim form and cause. Progress of the application can be tab keyed by admission feeing SiD online or by visiting the Student Information Desk (SiD). They can be contacted at sidbeds.ac.uk or by telephoning 0300 300 0042.5. mind brief5.1 Assessment OverviewNo Assessment method exposition of assessment methods Weight (%) Submission date stamp Form of feedback 1 congregation fitting Group unveiling with reputatio n 30% 7th declination 2013 Summative & Formative 2 singular subsidization Progress Portfolio 30% 22nd shew 2013 Summative & Formative 3 UnseenExams End of Unit Examination (2 hours) 40% End of Unit Summative5.2 Group AssignmentYou are asked to form groups of 5-6 psyches. thusly you should visit a hive away(s) of a chosen internationalistic chain of coffee shops (e.g. Starbucks, termsa Cafe)or fast food restaurants (e.g. McDonalds, KFC ), respect and call for notes regarding the side by side(p) * Stores Service capes* Service delivery surgery* Customers and employees reactions during the service encounter* Service fiberYou may use photographs to support your discussions. However, ravish en sure enough that you ask permission from the farm animal manager before doing so. Then you should bone up and hand in an sound visual podcast exhibit and a written traverse that should contain the following innovationYour presentation is to be in the form of an audio vi sual podcast breakted via DVD, memory stick e.t.c. There will not be an in-class presentation. The presentation should be no longer than 10 minutes and it is a presentation to a formal business committee. In this presentation you will point out any fail points or points that need improvement, in the delivery of the provided service in the stemma and suggest ways in which the stash away can upgrade the level of flavour of the service provided to customers without significantly increasing the cost of the service delivery. write ReportFor your hide you should use your notes from the store observation, general education you will collect on the international chain of your choice as well as material from the pertinent belles-lettres and include in your composition the following * A blueprint of the provided service* An rating of the stores physical bear witness and the degree to which they are aligned with the corporations general profile * An military rating of the degree to which the situationized chain is market orientedFormat for submission PresentationThe length of the presentation should not be longer than 10 minutes The presentation is to be in the form of an audio visual podcast submitted via DVD, memory stick or Utube, i.e. there will not be an in-class presentation. Written Report* The word saltation for is 2000 delivery. * All operate on should be word extremityed victimization either measure New roman letters or Arial font, Arial 12 point 1.5 line place sensation side A4 story with numbered pages with line spacing of 1 and justified. * left wing hand allowance direct of 3cm Right hand margin 2 cm bearing 2.5 cm and footer 2 cm * A bibliography and referencing (where applicable) is essential * Harvard system of referencing* A minimum of 10 referenced academic sources is required. * No more(prenominal) than 50% of references may be from the lucre. bound of collaboration allowed All members of the group should stand equally t o the research and preparation of the report. mediocre peer grade All privates will draw a mean bonnie peer grade (out of 16), found upon a detailed diary addendum spotless by all group members, positivistic individual hebdomadal contributions and responsibilities toward the completed report. liberal group names and accompanying numberd grades should be clearly presented. The coach reserves the by rights to adjust any grade if upon evidence &/or investigation any student is deemed to have failed to effectively contribute. misfortune to include diary and peer grades will result in the loss of the 25% overall peer grade.Marking Criteria superior work, 16 14 points*An analysis which deals fully with the major elements from a services marketing point of view *Selection and working out of ideas which accord with the analysis presented . *Work which shows very right grasp of the concepts in services marketing *Effective use of arrange and layout*An excellent and glutin ous report.Above norm work, 11 13 points*A report which is attractive in appearance which addresses the key issues of the denomination competently and creates a commanding overall depiction *An analysis which deals competently with about of the assignments tasks. *A middling choice of ideas which in commingle show the students understanding of the major elements of the assignment. *Answers which are appropriate and show a good awareness of the services marketing concepts and principles which relate to the assignment areas. *Good use make of formatting and layout.*A good cohesive report.Average work, 8 10 points*An analysis, which deals with roughly areas in a manner which, is ripe. * A report which is in the main appropriate and shows a good awareness of the services marketing concepts and principles and which relate to the key areas designated in the assignment *Reasonable use of formatting and layout*A cohesive report.Below average work, 5 7 points*A report which wou ld be considered very poor in a commercial or industrial context and which do not allow the assessor to identify most of the achievement of specified tasks. *An erroneous or easily incomplete analysis from a services marketing point of view *Answers which show poor understanding of the concepts in question.5.3 soulfulness AssignmentPicton and Broderick define integrated marketing communications asA process which involves the management and organisation of all agents in the analysis, planning, implementation and control of all marketing communications contacts, media, messages and promotional tools focussed at selected target audiences in much(prenominal) a way as to derive the superlative economy, efficiency, effectiveness and coherence of marketing communications effort.Select a large service organisation (e.g. Bank, Airline Company, Telecommunications Company, Hotel) that advertises heavily in many media and by way of a portfolio show how it makes use of the integrated market ing communications concept. You will need to collect your examples over a period of some(prenominal) weeks. If you leave it to the day before it is collectable in you will inevitably receive a flunk grade. This is an individual assignment and I would expect 1500 words increase several examples which may include your notes on what you observe on a store visit.Format for submissionWritten Report* The word limit for is 1500 words.* All work should be word processed using either Times New Roman or Arial font, Arial 12 point 1.5 line spacing single side A4 paper with numbered pages with line spacing of 1 and justified. * Left hand margin of 3cm Right hand margin 2 cm Header 2.5 cm and Footer 2 cm * A bibliography and referencing (where applicable) is essential * Harvard system of referencing* A minimum of 10 referenced academic sources is required. * No more than 50% of references may be from the internet. Details for the assessments will be supplied as separate documents end-to-end the unit. They will also be available on BREO. Please read the assessment operating instructions very prudently. 5.4 Submission details buccaneeringYou should hand in assignments through the Assignment Hand in point, located alfresco the LRC in Park Square following(a) to the Book Return point. For LRC opening generation please see http//lrweb.beds.ac.uk/. You can posit your assignments at any cadence end-to-end the opening times of the Universitybuilding. Although you will be able to submit your piece of work until 8am the contiguous day and it will be accepted as on time, for example if an assignment is collectible in on Monday 19 April it can be submitted up to 7.59am Tuesday 20 April, this is NOT recommended and you should submit your assignment by 4pm on the published due date.You will need to print your suffer top cover sheets from eVision (these carry the details of the unit and assessment on the front). sequestrate the top sheet to the assignment firm and then collect a barcode articulate from the dispenser located at the Security Desk next to the LRC. Follow the instructions on the Assignment Hand in point divulge to submit the assignment. Collect the receipt which indicates that a piece of work has been handed in. A receipt confirming the unit, assessment and time of submission for the assignment will be sent to your email account. Receipts must be retained as proofread that the work has been submitted.You must also submit a copy of your assignment through TURNITIN via BREO. It will graded as a non-submission if written work is not submitted on time through TURNITIN. Coursework must be handed in by the date and time specified in your student handbooks or on BREO. Late work is not accepted, and will be deemed a fail and graded G(0) (no work submitted). Written work must be fair and comprehensible, work may be rejected work which does not meet reasonable standards of presentation, and this may result in you failing or being referred. Written work must be presented in English. rationalize CircumstancesIf you believe that you are believably to miss a deadline because of extenuating spate (for example illness), you should apply to apply for an extension through the Student Engagement and Mitigating Circumstances Teams via SID. Your application should be accompanied by documentary evidence of your extenuating circumstances. Individual tutors are not able to embrace published deadlines.PlagiarismPlagiarism takes the form of repeating some early(a) persons words or images and claiming them as your declare, or presenting someone elses line of sentiment as if it was your own. To plagiarise is to give the impression that you have written or designed or thought something that you have in fact borrowed from someone else. You can use other peoples ideas, words and images, but its important that you roll in the hay them through appropriate referencing. Remember that your examiners are wanting to assess your ability , not those of others, so its important that you also scan others work and that there is sufficient of your own work in your assignments that your ability can be assessed. You should keep a careful record of all the sources you use, including all internet material and ensure that you understand correct referencing practices. These are outlined the course handbook and online at http//lrweb.beds.ac.uk/ call fors/resources/referencingYou are also not permitted to re-present any assessment already submitted for one unit as if for the first time in another unit. Double ascertain of assessed work is not normally allowed. If submitting work previously included in another assessment then you should attribute the section of text from the earlier work so that it can be taken into account by the examiners.Plagiarism perception ServiceTo help address plagiarism and entertain your award, please also ensure you submit a copy your written work electronically through Turnitin via BREO. We may a lso submit your assignment to the UK universities JISC Plagiarism Detection Service. Working togetherDiscussing ideas with your fellow students is part of learning and we would encourage you to do this and to metamorphose interesting and relevant sources and references. However, there is a distinction between sharing ideas and collusion which is an academic offence. You must not work with others to the extent of exchanging written materials you have prepared, such as notes or drafts of assignments unless you have been expressly told that this is permissible. If these types of materials are shared this will be regarded as an assessment offence for the person who lends the material as well as for the person who uses it.Your own work should be regarded as your own property and you should encourage it. If you are working in a shared space, log off from the estimator you are working on whenever you take a break so that others cannot access or copy your own work take care to destroy p rinted drafts or copies of work, rather than just discarding them and, dont give your work to others in any format. If you are working on a group assignment make sure you understand the allocation of responsibilities between yourself and the other members of the group. 5.5 FeedbackAssessment will be provided individually to students, through group feedback (where relevant) and on your individual student BREO site. There are also opportunities for formative feedback on your work throughout the unit which will help you complete your final assignments.Marked work will be available for collection from the tutor three weeks after the assessment deadline.6. program line and rendition scheduleYou can check your timetable at http//timetable.beds.ac.uk then follow the connect under units. If there are changes to the timetable, you will be notified on the BREO site for this unit. Please check it regularly.*Further interpret suggestions will be provided to students in a weekly basis throug h BREO. Further reading includes academic articles, book chapters and case studies. 7. tuition and resourcesThe majority of directed readings will be in the form of books, published congregation papers, and case study materials. You will be advised of essential reading relating to each topic covered and directed towards the most relevant textbooks and articles for these subjects. This guidance will be communicated by tutors and via BREO. In addition, you are further to access journal articles via electronic databases and encouraged to search for appropriate examples of relevant research. You are strongly encouraged to access teaching electronically but to exercise diminutive judgement when identifying useful sources.The Learning choices centralize at Park Square houses our main tourism collection. Here you can expect to find copies of essential texts on your reading lists as well as auxiliary reading. Many of our resources are in electronic format and can be accessed off-cam pus. prolonged reading is essential and it is important you reference this work accurately and correctly. Please make you sure you read and follow the guide to referencing found at http//lrweb.beds.ac.uk/guides/resources/referencing take specific library guides are available in printed format in the Learning Resource Centre and on the Learning Resources web site http//lrweb.beds.ac.uk/guides/subjectguides. Go to Advice and Help, then Subject Guides. These guides tell you which resources are important for your particular course. The Subject Librarian is Bill Mortimer who can be contacted by e-mail bill.mortimerbeds.ac.uk or by phone 01234 351671, ext.4374. Bill is based in the Polhill campus, Room R1.01. If you want to call him free of charge, thats possible from the LRC.essential readingBrassington, F and Pettitt,S (2006) Principles of Marketing, Fourth Edition, prentice mansion, NJ. ISBN 0-273-69559-2.Recommended readingChristopher H. Lovelock, Jochen Wirtz, Patricia Chew (2009), Essentials of Services Marketing First Edition, Prentice Hall ISBN-13 978-981-06-7995-8Kotler, P., Wong, V., Saunders, J. and Armstrong, G. (2005) Principles of Marketing 4th European Edition, Prentice Hall International/Pearson Education Limited. ISBN 0273 68456 6Groucutt, J, Leadley P, Forsyth P (2004) Marketing essential, principles, new realities First Edition, Kogan scalawag ISBN 0-7494-4114-3