Essay --

1)Short Introduction The wine sector has a ample history that dates back to early human history, when fruit juices accidentally fermented, deviation behind a pleasant draw for people to enjoy to the present. booze is a mark of cultural heritage it is an ancient and celebrated drink it is an international symbol of festivity. About 6000 BC, the first trade took place amidst the Ancient Armenia and Babylon. With the social and technology development, wine sector not just develop more precise control of the brewing process, but also develop a variety of new brewing methods. In the modern font era, wine spread from Europe to the unfermented World along with the conquistadores and colonists of the sixteenth and 17thcenturies, so they ar divided into the hoary World and the naked as a jaybird World, the New World stands for the US, Australia, New Zealand, Chile and Argentina, the Old World represents France, Germany, Italy, Spain and Portugal and other countries. The Old World s tands for conventional and history, while the New World implies technology and marketing. The New World has very few restrictions, producers are free to plant whatsoever grape varieties they want and make the wine however they deem appropriate. On the contrary, the Old World has to follow a detailed set of rules that tell what can be planted, density of planting, training and pruning methods, and so on. With the adjoin of competitive, there is a need for it to adapt to new conditions and market demands to puzzle profitable and continue its success.As far as regional origins are concerned, the French vineyard can be classified into 14 briny wine- producing regions, which are, as ranked in terms of quantitative and qualitative sizeableness the Bordeaux, Burgundy, Beaujolais, Champagne, Alsace, Jura... ...gional wine producers were traditionally specialized in table wine, characterized by a relatively low quality and brand power, which created additional barriers to successful s trategic differentiation and market re-positioning.6. Languedoc Roussillon is not well known like Bordeaux and Burgundy, so it needs to let world to be familiar with it and improve promotion. 7. escape of knowledge and skills. Many small wine producers were organized as traditional family firms, with exclusive agricultural and production expertise passed down from one coevals to the next. In the past, the relatively constant level of demand did not imply specific commercial or marketing skills to sell the produced wine. Therefore, many producers lacked the needful expertise to understand the long-term consequences of the market failure, and the capacity to take important strategic action.