With over one hundred billion served, we have been the worlds set ab reveal off fast food company for over thirty forms. Our restaurants loafer be found in countries such as the unify States, Mexico, France, England, China, and India. We have found that branching our product out to these areas end-to-end the world has been quite successful. Now we are examination a new market, Colombia. Colombia is found on the continent of reciprocal ohm America, with a people of 44,533,300. We feel that this population is definitely in necessitate of our vastly popular product. To survive in this market, we must(prenominal) do some things to set ourselves apart from the rest of our competition pugnacious there. First, we must modify our product to fit the needs and the usage of Colombia. In each country we operate the culture and what the population is quite different. For instance in India, the residents do not manakin hollo because they view the cow as sacred. Therefore, we dont use screech to make our hamburgers in India because its against their customs but it still doesnt remove away from the quality of our product. As known, coffee is the main stage in Colombia. So not only must we convolution coffee throughout the day, we must offer the best gustatory modality coffee (preferably Colombian coffee) the residents have tasted.

If we dont modify our product, we whitethorn withdraw our market segment in Colombia. When looking at the denounce of our name, the trademark which we have is granted by the political relation for quintuplet years and is renewable for successive five yea r periods. During renewal, we must show proo! f that the trademark is being apply in an Andean Pact country. If not, it is subject to cancellation by the year of industrial Property. In Colombia, corporations must pay a set... If you deficiency to get a full essay, order it on our website:
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